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Ukukhumbula okuzithandela kuhilela cishe amabhokisi angu-6.5 wezizwe lonkeUma umndeni wakho ungumfana omkhulu we-macaroni ebhokisini noshizi, yisikhathi sokuhlola i-pantry yakho. I-Kraft Food Group yamemezela ngoLwesibili, ngo-Mashi 17 ukuthi iyakhumbula amabhokisi angu-6.5 million (cishe amacala angu-242,000) we-Macaroni & Cheese - Original flavour. Kukhona kungenzeka ukuthi amanye amabhokisi athengiswe aqukethe izingcezu ezincane zensimbi.
Ngokusho kukaKraft, ukukhumbula kuphela umphumela wesilinganiso esingu-7.25-ounce we-flavour Original, esithengiswa kokubili amabhokisi namaphakethe amaningi. Amabhoksi azobekwa "Okuhle Kakhulu Uma Kusetshenziswa" izinsuku zikaSeptemba 18, 2015 kuya ku-Okthoba 11, 2015, nekhodi "C2" ngqo ngezansi ngosuku ebhokisini ngalinye. Ekukhululweni kwezindaba, uKraft uthe "i-C2" ibhekisela ku "umugqa othize wokukhiqiza owenziwe ngomkhiqizo othintekile."
"Sikholelwa ukuthi isiqeshana sensimbi engenasici sinamathele emshinini wensimbi, okungenzeka kwadala ukuqubuzana okubangelwa izingcezu ezincane zengozi ezingase zingene emkhiqizo," kusho okhulumela amaphoyisa uKrace Hodel, esitatimendeni.
Ngenkathi amabhokisi ngamunye ekhunjulwa, kubalulekile ukuphawula ukuthi amanye alawa mabhokisi athengiswa njengengxenye yamayunithi amaningi wezinyathelo zamabhokisi amathathu, amane, nehlanu. Amayunithi we-multi-pack anezinsuku eziningi zamakhodi namakhodi wokukhiqiza, ngakho-ke kubalulekile ukuhlola ibhokisi ngalinye. Noma kunjalo, noma ngabe ibhokisi liyingxenye yamaphakethe amaningi, lokho okumele ubheke khona yizinsuku ezibalulwe ngenhla, kanye nekhodi "C2", ezovela ngaphansi kosuku. (Funda kabanzi mayelana nezinsiza nemishini eyenza ukudla.)
Ukukhumbula akukhawulelwe e-United States futhi kufaka iPuerto Rico, namanye amazwe aseCaribbean naseNingizimu Melika, kodwa ayithinti eCanada.
Ngokusho kukaKraft, osekelwe eNorthfield, e-Illinois, izinsuku ezithintekile zalesi mkhiqizo zathengiswa ngezilungiselelo ezine kuphela:
- 7.25 oz. ibhokisi, i-flavour yangempela
- Ibhokisi le-3-pack lalezo 7.25 oz. amabhokisi, ukunambitheka kwangempela
- I-4-pack pack-shrink yalezo 7.25 oz. amabhokisi, ukunambitheka kwangempela
- 5-pack pack-shrink yalezo 7.25 oz. amabhokisi, ukunambitheka kwangempela
U-Kraft uthi akekho amanye ama-size, izinhlobo noma izinhlobo ze-pasta futhi azikho ezinye izilungiselelo zokufaka emaphaketheni afakiwe kulokhu kukhumbula. Futhi akukho mikhiqizo enamakhodi wokukhiqiza ngaphandle kwe "C2" ngaphansi kwekhodi ikhodi ebhokisini ngalinye kufakwe kulokhu kukhumbula.
U-Kraft uphinde ubike ukuthi uthole izikhalazo ezingu-8 zomthengi mayelana nalesi sigaba se-Macaroni & Ushizi (ngalezi zikhombo kanye nezinsuku zomkhiqizi), nokuthi akukho ukulimala okubikiwe okwamanje.
Abathengi abathenge lo mkhiqizo akufanele bakudle. Kufanele kubuyiselwe esitolo lapho kuthengwe khona ukushintshaniswa noma ukubuyiselwa kwemali egcwele. Ayikho irisidi edingekayo. Ngaphandle kwalokho, abathengi bangaxhumana no-Kraft Foods Consumer Relations ngo-1-800-816-9432 phakathi kuka-9 ekuseni no-6: 00 ntambama (isikhathi saseMpumalanga) sokubuyiselwa kwemali egcwele.
"Sizisola ngokujulile ngalesi simo futhi sixolisa kunoma yimuphi umthengi esiye sadumaza," kusho uKraft.
Le nkampani yakhipha isitatimende kubamemezeli, futhi yenza isimemezelo ekhasini le-Kraft Food Group le-Facebook.
Ngo-Septhemba 2011, i-Kraft Food Group ikhumbula amacala angama-137,000 amaVelveeta Shells & Cheese angakhonza izinkomishi ngenxa yokuthi kungenzeka ukuthi izinsimbi ezincane, ezincane zensimbi ezincane zisezinkampanini. Ngo-Agasti, uKraft ukhumbula amacala angu-7 700 ezinhlobonhlobo zeKraft American Singles ngemuva kokuba umhlinzeki ehlulekile ukugcina isithako ngendlela efanele.