Amatafula aseMelika athola ukudla alula futhi alula, manje nasekuseni kwasekuseni. I-General Mills isimemezele ukuthi ezinye zezitshalo zabo ezincane kakhulu ezithokozisayo-i-Lucky Charms, i-Trix, ne-Reese's Puffs phakathi kwazo-zizolahlekelwa ama-flavour namabala azo ekupheleni kuka-2017. Ukushintsha izithako zokufakelwa kuzoba izithelo nezitshalo zemifino nezitshalo zezinongo ezifana turmeric kanye annatto.
"Emikhawulweni kaGeneral Mills, siye sathuthukisa ukudla okunomsoco kanye nezithako ezitshalweni zethu iminyaka eminingi ukuhlangabezana nezidingo nezifiso zabantu," kusho uJim Murphy, umengameli we-General Mills cereal division. "Siye saqhubeka nokulalela abathengi abafuna ukubona izithako ezitholakalayo futhi ezijwayelekile kumalebula futhi siziphikisana nathi ukususa izithiyo ezivimbela abadala nabantwana ukuba bajabulele okusanhlamvu kwethu."
Njengamanje, amaphesenti angaba ngu-60 wezinhlamvu zenkampani, kuhlanganise ne-Cinnamon Toast Crunch nama-Cheerios wangempela, asevele engenayo imibala yokufakelwa nama-flavour. Ama-Pux ne-Reese's Puffs azoba ngowokuqala ukuguqulwa, nabathengi bebona amabhokisi ngezinkezo ezintsha ezitolo ezinkulu kule busika. Ngesikhathi i-Trix izoshintshela kuma-juice nezinongo ukuze uthole imibala yemidwebo yemisindo, ama-Puese we-Reese azoqhubeka esebenzisa izithako ezifanayo zemvelo-ibhotela le-peanut ne-cocoa-ukuze babonakale futhi babukeke. Le nkampani ithi amaphesenti angu-90 okusanhlamvu azoba mahhala izithako zokufakelwa ngasekupheleni kuka-2016. Bonke abanye bazolandela okulandelayo ngonyaka.
Imibala yemvelo yayingashintsha ukubuka kwamanye okusanhlamvu
Le nkampani yathi kubhulogi ye-blog kuwebhusayithi yabo ukuthi ushintsho lingabangela ukuthi okusanhlamvu kubonakale "okuhlukile."
"Sinomsebenzi onzima kanzima ngaphambi kwethu futhi siyazi ukuthi imikhiqizo ethile izoletha izinselelo njengoba silwela ukusekela ukunambitheka, ikhwalithi, futhi kumnandi kuzo zonke izilimo ezincane ezinamakhemikhali," kusho uKate Gallager, umthuthukisi wezinhlamvu ezivamile. "Izitshalo eziqukethe ama-marshmallows, afana ne-Lucky Charms, zingathatha isikhathi eside, kodwa sizibophezele ekutholeni indlela yokugcina ukunambitheka okumnandi ngokumangalisayo njengoba sisebenzela ukukhipha ama-flavour ezibonakalayo nemibala kusuka emithonjeni yokufakelwa."
I-General Mills ithumele i-Nielsen ukuba ihlole inthanethi yabathengi ukuze ikwazi ukukhetha okukhethayo kokudla. Abacwaningi bathola ukuthi "imizi engamaphesenti angu-49 yenza umzamo wokugwema ukunambitheka okubonakalayo nemibala evela emithonjeni yokufakelwa."
I-General Mills yenza izinguquko ekuphenduleni okuthandwa ngabathengi kusukela ekupheleni kwama-1930 lapho beqinisa: i-cereal ene-B amavithamini, i-Vitamin D, namaminerali. Kusukela ngaleso sikhathi bangeze okungenani amagremu ayisishiyagalombili okusanhlamvu okuphelele ngokukhonza kuwo wonke ama-"Big G" awo okusanhlamvu kanye namazinga okushukela awancishisiwe kuzo zonke izinhlobo zazo zokudla kwezingane.
Izinkampani eziningi zenza izinguquko ezifanayo. Ezinyangeni ezimbalwa ezedlule, i-Kraft Foods yamemezela ukuthi iyashintsha iresiphi ye-Macaroni ne-Cheese yayo eyisibonakaliso, isusa imibala yokwenza izinto kanye nezivikelo zokufakelwa ekuqaleni kuka-2016 kubathengi e-United States, futhi ngasekupheleni kuka-2016 abathengi baseCanada, bethembisa ukuthi inguqulo entsha izobukeka futhi ilalele okufana neyokuqala.
"Sivele nje silalele abathengi futhi lezi zithako akuzona lokho abantu abakufunayo ku-cereal yabo namuhla," kusho uMurphy ebhokisini lebhulogi. "Ngabathengi bethu, kwafika iphuzu lokugcina eminyakeni embalwa edlule ngesimo sokudla okulula. Ngikhumbula umhlangano lapho sonke sibuka khona futhi sathi, 'Senziwe nje ngalokhu, sizokwenza lonke umugqa.'
> Imithombo:
> Ngokwe-inthanethi eyenziwa nguNielsen egameni likaGeneral Mills kusuka ku-8 / 18-9 / 8/14 phakathi kwesampula kazwelonke ka-31,375 Nielsen Homescan Panel.